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There’s so much more to ice cream than the taste

Why is Isle of Wight Ice Cream so important?

In the 1970s there were over 365 dairy farmers on the Isle of Wight.
Now there are less than 10.

This means there are less cows. The Isle of Wight offers rich pastures and rolling countryside, much of it in Areas of Outstanding Natural Beauty, for cows to graze. However, there are now less cows than ever and without the need for the grassy fields for grazing livestock, the land is utilised for other cropping. Our views will change further on the Island as less green fields are needed.

Dairy farms used to be at the heart of our small rural communities. Buying Isle of Wight made ice cream means you are not only supporting the cows and our beautiful countryside, you are also supporting local communities, as local milk and cream is used to make every scoop.

Feel good factors

Black and White Cow-small
Safeguard Isle of Wight cows

For cows to stay on the Isle of Wight, they need work. Unemployed cows don’t produce milk and end up leaving the Island. Along with losing the cows themselves, many rural folk have lost their jobs, as jobs such as feeding, caring and milking the cows are gone. Isle of Wight Ice Cream Company aims to help safeguard the future of the Isle of Wight herd.

For more information visit www.thewightstuff.org

Medina Food Service ad feature. From left, Abi Whittington, Suzanne Overton and Joanna Tosdevin making the latest flavour ice cream.
Understanding food miles and your carbon footprint

The Isle of Wight Ice Cream Company uses milk from Isle of Wight cows! Where possible, milk never travels far from production to manufacture. Food miles are becoming more important. Excessive Food transportation assists in the production of CO2 which contributes to global warming. It’s more important than ever to safeguard our environment and avoid transporting food unnecessarily.

For more information visit www.climatechoices.org.uk

Outstanding Natural Beauty
Protect and Area of Outstanding Natural Beauty

Did you know the Isle of Wight has over 50% of its landscapes designated as ‘Area of Outstanding Natural Beauty’. The stunning landscapes are due to the way the Island is farmed and managed. Without grazing livestock, the lush green pastures are no longer required. Subsequently this means that the green fields have to be cropped. This create a very different landscape to look at.

For more information visit www.wightaonb.org.uk

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